Think Different..
In 1997 (ten years ago), after Steve Jobs returned back to Apple, a set of commercials known as “Think Different” launched. These commercials advertised nothing but Apple’s culture. No products were shown in these ads simply because Steve Jobs was too embarrassed to show Apple’s awful product line on television.
Man, how things have changed. In ten years, Apple is now one of the richest companies in the world. Watch the commercial, and you’ll realize how far Apple has come in such a short time.
The text from the commercial:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules
And they have no respect for the status quo.
You can praise them, quote them, disagree with them
disbelieve them, glorify or vilify them.
About the only thing that you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think that they can
change the world, are the ones who do.
Filed under: Technology
